Category: Uncategorized

Little Caesars has tapped Mediahub as its U.S. media agency of record after a competitive review process managed by JLB + Partners and AMI + Partners. This appointment marks a significant win for IPG Mediabrands, building on its recent success in securing the $309 million U.S. media account for biotech giant Amgen.

As the NFL’s official pizza sponsor, Little Caesars brings substantial investment to the table, with a U.S. media spend of $138 million in the first half of 2024 and $205 million in 2023. Combined with Mediahub’s Radical and Disruptive Lab, this partnership is set to deliver fresh insights to elevate Little Caesars’ media strategy.

Greg Hamilton, Chief Marketing Officer at Little Caesars, commented, “Mediahub’s depth of experience in the media space combined with their focus on emerging strategies and tactics to drive growth will be a great asset to our brand.”

Read more in Ad Age here.

Mediahub, an IPG Mediabrands agency that propels brands through a challenger mindset, today announced the appointment of Nicole Estebanell as its new U.S. CEO. Estebanell steps into the role after serving as Global Chief Client Officer at sister agency, Initiative, for the past two years.

Over the course of her 25+ year career in media and marketing, Estebanell has led transformation across global accounts. As U.S. CEO, Estebanell will be charged with furthering Mediahub’s position as a top media agency, overseeing its U.S. based client portfolio inclusive of leading brands like Chipotle, Netflix, the NBA and Ulta Beauty, and spearheading its next phase of growth.

“As the media landscape continues to grow in complexity and brands increasingly seek connected, data-driven capabilities, we sought to identify a U.S. leader with a dynamic breadth of experience,” said John Moore, Global CEO of Mediahub. “Nicole brings just that to the table, having helped deliver innovative, creative solutions for some of the world’s most iconic brands. I can’t think of a better person for the job.”

Estebanell’s passion lies at the intersection of media, technology, and culture, where she has spearheaded award-winning work with a focus on driving tangible business outcomes. Her leadership combines sharp strategic insight with emotional intelligence, fostering a culture of community and excellence. Estebanell is a regular on the industry speaker circuit, having taken the stage at Advertising Week New York and Cannes Lions, and has been honored some of the top accolades. She joined Initiative as it was being awarded Ad Age’s 2023 A-List Media Agency of the Year and is a recipient of She Runs It’s 2021 “Changing the Game” awards.

“I’ve long admired Mediahub given its status as the challenger agency within the IPG Mediabrands network, made even stronger by the backing of Interpublic,” said Estebanell. “John and the team have consistently delivered boundary-pushing work while nurturing a culture of innovation like no other. I’m excited to build upon that work while maintaining what makes it such a special place to make Mediahub soar to new heights.”