We’re thrilled to see our very own Sue Squillace, CEO of Mediahub ANZ; and Linda Fagerlund, Chief Strategy Officer for Mediahub ANZ, named to Mediaweek Australia’s Media Agency 50 List. The list recognizes the top 50 most influential media agency executives and leaders across the region and how they positively influence the industry, their organization, and their client’s business.
Read more about the Mediaweek Agency 50 plus the complete 2025 list here.
Congratulations to Sue and Linda!
Our U.K. team secured two wins in this year’s Campaign UK Media Week Awards. The award-winning work included:
GOLD: Best Econometrics for The Bicester Collection’s “Engineering Inteligence”
SILVER: Best Media Idea-Launch for Pinterest and ITV’s “The Last Supper”
A massive shoutout to all of our teams for their creativity, innovation and dedication! Your hard work is valued and always appreciated. And thank you to our clients and partners for your trust and partnership in helping us deliver outstanding work together.
See the full list of winners here.
Our Global Chief Creative Media Officer Laurel Boyd has been named to Ad Age’s Media Buying Power List.
The inaugural list recognizes 13 leaders redefining Media Buying for the new era. Thank you to Ad Age for the great writeup and a strong summary of the incredible work and value that Laurel and our entire Radical + Disruptive Lab team deliver to our clients and Mediahub every day.
Congrats Laurel! Read her full feature in Ad Age here.
With Meta recently announcing its new AI-powered smart glasses, Saj Nazir, U.K. SVP of Media Creativity (Radical + Disruptive Lab), comments on why this is such an interesting development for out-of-home (OOH) advertising – a medium that continually reinvents itself.
Read the full piece here.
To listen to the full interview, click here.
In the latest episode of The MadTech Podcast, ExchangeWire‘s Aimee Newell Tarín and Mat Broughton are joined by our EMEA and APAC CEO Ross Jenkins to unpack Meta’s latest AI restructuring, why zero-click search tools are top of mind for brands, and how AI is reshaping media buying.
Mediahub emerged big winners at this year’s Effie Colombia Awards.
Our team secured nine wins for campaigns featuring work with clients Pepsico Colombia, Levapan, Corona, and Nu Colombia.
Read more about the award-winning work here.
Following a competitive agency review, L&G, one of the UK’s most established and trusted financial services brands, has appointed Mediahub, part of IPG Mediabrands, as its media agency of record. Mediahub, who also works with brands including New Balance, Pinterest, Ōura, Royal Caribbean Group, Smart, and Kraken, will support L&G’s Retail business in driving growth through strategic media leadership.
The account was previously held by Dentsu. The pitch process was led by intermediary firm Oystercatchers.
Founded in 1836, L&G is a household name in financial services and its Retail business is a leading provider of retirement and protection solutions With the appointment of Mediahub, L&G’s Retail business aims to unlock growth through a renewed focus on media effectiveness, sharper strategic leadership, and by unlocking L&G’s powerful data and technology assets.
Mediahub will lead strategic planning, media buying, and performance optimisation across L&G’s Retail business, with the partnership commencing from August this year.
Kirsty Lewis, Direct Distribution & Marketing Director, Retail at L&G said: “We were looking for a media partner to maximise the ROI from our marketing investment in the direct to consumer space. In Mediahub we’ve found a strong cultural fit and deep understanding of our business. We were impressed across the pitch process by their expertise across data, technology, and strategy. The agency has a sharp focus on media effectiveness and driving change, and we’re excited about the growth we’ll achieve together.”
Ross Jenkins, EMEA & APAC CEO, Mediahub says: “We’re delighted to welcome L&G to Mediahub. to deliver value through strategic leadership, effectiveness expertise, and media creativity. We’re excited to apply our track record of transforming brands’ business performance with this iconic company.”
Congrats to our U.S. team and Radical + Disruptive Lab for taking home two MediaPost Planning & Buying Awards!
Huge thanks to our clients at Netflix for trusting us to bring these bold ideas to life, from using Uber delivery robots to sing the Axel F theme song to power slaps with the iconic Squid Game pink guards.
Check out the full list of winners and read more about the work here.
Pioneering electric car brand Smart Europe has appointed Mediahub to handle its European media planning and buying account.
The account covers 11 markets across Europe, including the UK, and forms part of a new agency set-up for the brand across media, PR, creative, production and social media.
Wolfgang Würth, director of marketing and communications at Smart Europe, said: “Both the automotive and media industries are changing rapidly, and we at Smart are actively shaping this change. Our marketing and communications activities are now more integrated than ever before and driven by the passion of our in-house team and our agency partners. This co-creation forms the foundation for Smart’s continued growth in Europe. Together, we bring our brand claim ‘Open your mind’ to life and create memorizable and unique moments for fans and customers in Europe.”
We’ve done it again! Congrats to our U.S. team on winning Media Team of the Year at the Campaign U.S. Agency of the Year Awards – marking the fourth time (in five years) that we’ve received this honor. Mediahub’s Team NBA took home the hardware for helping the league drive its game forward, from Tip-Off to Postseason. No trick plays – just the right mix of talent, pioneering spirit and strategic vision.
Congrats to the entire team and thank you to our clients at the NBA for their support! Read more about the team here and check out the full list of winners here.
