Always fresh, always unexpected.
What we do — and how we do it.
How do you break your mass-market everyday brand into the posh paint club?
Dulux Heritage needed to up its emotional connection to make it accepted within the premium aesthetics market.
We challenged the notion that paint brands need to be seen, not heard.
Through storytelling and immersive ASMR, that’s autonomous sensory meridian response soundscapes. We created audio content that brought to life rich colouful imagery showing that you don’t need to see a colour to feel and envisage it.
We chose Fearne Cotton's Happy Place and Jessie Ware’s Table Manners to introduce Heritage’s colour palette using the power of language and sound.
68% of listeners recalled Dulux or Dulux Heritage - which is way above Nielsen benchmarks.
There was an 8% increase post versus pre in recall amongst those planning to decorate in the next 12 months.
A picture may be worth a thousand words, but sound paints a powerful emotional connection.
'We were very excited when our Mediahub team challenged the usual visual approach to colour and proposed the strategy of using sound to convey our 'it's a feeling' campaign message. Working with Acast and gaining their insight and ace ss to their talent helped us to use targeted podcasts to reach our core audience and challenge category norms.’
Sam Balloch – Head of Dulux Marketing
Gaining an Unfair Share of Attention by Acting ‘un-telco’
Circles.Life used customer-focused insights to develop industry-leading activations in out of home, marrying relevant influencers with the latest in technology, to gain an unfair share of attention.
Getting Brooklyn Black In Business for VH1
VH-1 partnered with Black-Owned Brooklyn to make a difference in the neighborhoods surrounding the beloved Black Ink Crew's studio, by supporting 20 black-owned businesses to ensure they were able to survive and thrive during the Covid-19 pandemic.
Leveraging social to create a new sales channel for Instax
Uniting Western Union with Sport
Reuniting with sports to drive consumer engagement with the Western Union brand and to deliver crucial end of year results.
Birds Review Bird Box
Netflix gets in on the joke and creates buzz and record-setting engagement by having birds actually review the movie.