We’re thrilled to see our very own Sue Squillace, CEO of Mediahub ANZ; and Linda Fagerlund, Chief Strategy Officer for Mediahub ANZ, named to Mediaweek Australia’s Media Agency 50 List. The list recognizes the top 50 most influential media agency executives and leaders across the region and how they positively influence the industry, their organization, and their client’s business.
Read more about the Mediaweek Agency 50 plus the complete 2025 list here.
Congratulations to Sue and Linda!
Our U.K. team secured two wins in this year’s Campaign UK Media Week Awards. The award-winning work included:
GOLD: Best Econometrics for The Bicester Collection’s “Engineering Inteligence”
SILVER: Best Media Idea-Launch for Pinterest and ITV’s “The Last Supper”
A massive shoutout to all of our teams for their creativity, innovation and dedication! Your hard work is valued and always appreciated. And thank you to our clients and partners for your trust and partnership in helping us deliver outstanding work together.
See the full list of winners here.
Our Global Chief Creative Media Officer Laurel Boyd has been named to Ad Age’s Media Buying Power List.
The inaugural list recognizes 13 leaders redefining Media Buying for the new era. Thank you to Ad Age for the great writeup and a strong summary of the incredible work and value that Laurel and our entire Radical + Disruptive Lab team deliver to our clients and Mediahub every day.
Congrats Laurel! Read her full feature in Ad Age here.
With Meta recently announcing its new AI-powered smart glasses, Saj Nazir, U.K. SVP of Media Creativity (Radical + Disruptive Lab), comments on why this is such an interesting development for out-of-home (OOH) advertising – a medium that continually reinvents itself.
Read the full piece here.
To listen to the full interview, click here.
In the latest episode of The MadTech Podcast, ExchangeWire‘s Aimee Newell Tarín and Mat Broughton are joined by our EMEA and APAC CEO Ross Jenkins to unpack Meta’s latest AI restructuring, why zero-click search tools are top of mind for brands, and how AI is reshaping media buying.
Mediahub emerged big winners at this year’s Effie Colombia Awards.
Our team secured nine wins for campaigns featuring work with clients Pepsico Colombia, Levapan, Corona, and Nu Colombia.
Read more about the award-winning work here.
Following a competitive agency review, L&G, one of the UK’s most established and trusted financial services brands, has appointed Mediahub, part of IPG Mediabrands, as its media agency of record. Mediahub, who also works with brands including New Balance, Pinterest, Ōura, Royal Caribbean Group, Smart, and Kraken, will support L&G’s Retail business in driving growth through strategic media leadership.
The account was previously held by Dentsu. The pitch process was led by intermediary firm Oystercatchers.
Founded in 1836, L&G is a household name in financial services and its Retail business is a leading provider of retirement and protection solutions With the appointment of Mediahub, L&G’s Retail business aims to unlock growth through a renewed focus on media effectiveness, sharper strategic leadership, and by unlocking L&G’s powerful data and technology assets.
Mediahub will lead strategic planning, media buying, and performance optimisation across L&G’s Retail business, with the partnership commencing from August this year.
Kirsty Lewis, Direct Distribution & Marketing Director, Retail at L&G said: “We were looking for a media partner to maximise the ROI from our marketing investment in the direct to consumer space. In Mediahub we’ve found a strong cultural fit and deep understanding of our business. We were impressed across the pitch process by their expertise across data, technology, and strategy. The agency has a sharp focus on media effectiveness and driving change, and we’re excited about the growth we’ll achieve together.”
Ross Jenkins, EMEA & APAC CEO, Mediahub says: “We’re delighted to welcome L&G to Mediahub. to deliver value through strategic leadership, effectiveness expertise, and media creativity. We’re excited to apply our track record of transforming brands’ business performance with this iconic company.”
Excellence in a sustainable media strategy in partnership with Yahoo and The GoodNet
Mediahub set out to align our digital advertising strategy with the same ethical and sustainable principles that guide our global initiatives. Recognising the environmental and social challenges linked to digital media, the aim was to transform media spend to reflect our charitable values. This required a strategic approach to reach audiences in credible environments that resonate with their commitment to ESG principles.
Partnering with The GoodNet and Yahoo, Mediahub utilised the ESG Media Index (EMI) to measure sustainability and DE&I factors across media placements, enhancing audience engagement while reducing emissions.
Mediahub emerged big winners at recent Effie Awards celebrations across the Americas.
In the U.S., the agency was awarded Silver for its work with Johnsonville and the “Keep It Juicy” campaign. Mediahub was also awarded for supporting work for Change the Ref’s “The Shotline” with MullenLowe.
In Latin America, Mediahub Peru won multiple awards for its groundbreaking work for CPG leader AliCorp, including a Gold for its work for B2B brand Klintex.
Congratulations to our teams on this well-deserved recognition!
Mediahub Australia’s second annual Scout consumer study, “The Paradox of Purchase Decisions,” surveyed 1,000 Australians and uncovered a complex consumer landscape.
While cost-of-living pressures remain a primary concern for 50% of respondents, this is down by 13% year-on-year, while overall feelings of contentment have risen by 9% year-on-year. Anxiety levels have also decreased by 10%, with 21% reporting anxiety in 2025 compared to 31% in 2024. This suggests a growing resilience and adaptation to ongoing financial challenges.
“Global issues like tariffs and geopolitical tensions have put consumer spending under scrutiny,” says Linda Fagerlund, Chief Strategy Officer at Mediahub ANZ. “Amidst the negativity, consumers are shifting their mindset. Australians are tightening their belts, but they’re also reframing what brings happiness. Contentment now centres on connection, quality time, and feeling in control. This is the paradox of purchase decisions – brands need to speak to both the head and the heart.”
To receive the full report, register here.
