Pioneering electric car brand Smart Europe has appointed Mediahub to handle its European media planning and buying account.
The account covers 11 markets across Europe, including the UK, and forms part of a new agency set-up for the brand across media, PR, creative, production and social media.
Wolfgang Würth, director of marketing and communications at Smart Europe, said: “Both the automotive and media industries are changing rapidly, and we at Smart are actively shaping this change. Our marketing and communications activities are now more integrated than ever before and driven by the passion of our in-house team and our agency partners. This co-creation forms the foundation for Smart’s continued growth in Europe. Together, we bring our brand claim ‘Open your mind’ to life and create memorizable and unique moments for fans and customers in Europe.”