Following a competitive agency review, L&G, one of the UK’s most established and trusted financial services brands, has appointed Mediahub, part of IPG Mediabrands, as its media agency of record. Mediahub, who also works with brands including New Balance, Pinterest, Ōura, Royal Caribbean Group, Smart, and Kraken, will support L&G’s Retail business in driving growth through strategic media leadership.
The account was previously held by Dentsu. The pitch process was led by intermediary firm Oystercatchers.
Founded in 1836, L&G is a household name in financial services and its Retail business is a leading provider of retirement and protection solutions With the appointment of Mediahub, L&G’s Retail business aims to unlock growth through a renewed focus on media effectiveness, sharper strategic leadership, and by unlocking L&G’s powerful data and technology assets.
Mediahub will lead strategic planning, media buying, and performance optimisation across L&G’s Retail business, with the partnership commencing from August this year.
Kirsty Lewis, Direct Distribution & Marketing Director, Retail at L&G said: “We were looking for a media partner to maximise the ROI from our marketing investment in the direct to consumer space. In Mediahub we’ve found a strong cultural fit and deep understanding of our business. We were impressed across the pitch process by their expertise across data, technology, and strategy. The agency has a sharp focus on media effectiveness and driving change, and we’re excited about the growth we’ll achieve together.”
Ross Jenkins, EMEA & APAC CEO, Mediahub says: “We’re delighted to welcome L&G to Mediahub. to deliver value through strategic leadership, effectiveness expertise, and media creativity. We’re excited to apply our track record of transforming brands’ business performance with this iconic company.”