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Bird Review
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Birds Review Bird Box

Netflix gets in on the joke and creates buzz and record-setting engagement by having birds actually review the movie.

  • ClientNetflix
  • MarketAustralia
  • OfficeAustralia
Bird Review Results
It became a phenomenon showing the power of BIRD of mouth.


Netflix are the go-to destination for binge-worthy TV series and had also just started making big, blockbuster movies. Bird Box was their new scary thriller, fronted by Hollywood favourite Sandra Bullock and we needed to deliver a massive launch.


To generate an Unfair Share of Attention, we decided the birds were key to success and so we transformed real birds into movie critics and asked them to review the film. We made short videos of the birds’ reactions watching the film for the first time and disrupted consumers’ social feeds with this unexpected content.


conversations on Instagram

3.2M +

total reach


viewers streamed by Week 2

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