About Us

To us, media is about more than zeroes, ones and clicks. We believe in the power of data, and are driven by performance, but we never lose sight of the fact that our fundamental goal is getting real humans to take real action.

Humans are powered by emotion, not reason. It's hard to ignore something that makes you feel something. We're always thinking about the emotional value of our media efforts. At the same time, we design our planning and investment with four key measures: the effectiveness of the media impression; the tech stack to deliver results for our clients; the size of our budgets; and the accountability of every one of our media tactics.

Led by industry leaders Carrie Drinkwater and Michael Piner, our accomplished Video Investments team challenges the standard dynamics of video & TV buying. This relentless focus leads to first-to-market multi-channel executions focused on sponsorship, integration, and data-driven business-results guarantees with major TV groups like Disney and WarnerMedia.

We’ve also created a dedicated Advanced TV team to infuse all the benefits of digital into TV—including advanced data-driven solutions with more accountability, targetability, and automation. In addition, our whole investment team is backed by the buying power of IPG through our centralized intelligence and investment arm, MAGNA. This means we aggregate our clients' media investments with IPG’s billions of dollars in annual media spend to find substantial savings and exclusive opportunities for clients.

Every media plan has to be centered on the real humans who will see, hear, and feel the media we place. We strongly believe that you can never go wrong when you start with actual people, and we work hard to maintain our connection to them, whether it’s through fielding our own surveys, using our proprietary research tools, or existing research. We never settle for relying solely on commoditized data because the challenger brands we work with need unique insights to close the spending gap with larger competitors. If it’s not media-actionable and doesn’t change the media plan's trajectory, it’s not an insight.

In today's media culture, media can be anywhere — but also nowhere. In the age of cord-cutters, ad blockers, and ad-free content, infrequency is an unavoidable and growing reality. While others might see this as a limitation, we see it as an opportunity to use existing media more creatively to break through and create meaningful connections with consumers, while developing new solutions for clients' media needs.

To do this, we invented the Radical + Disruptive Lab. Made up of some of our brightest and most unconventional minds, the team is dedicated to developing provocative, revolutionary, and award-winning media executions – often where you'd least expect to find them. They work closely with our Insights & Action group to jump off from cultural insights and trends and seamlessly collaborate with clients, other creative agencies, media teams and media partners to bring new media thinking all the way to execution.

We put humans at the core of our data and analytics practice with the help of Acxiom, a people-based data and identity resolution platform owned by IPG, our parent company. Acxiom enables us to extract high value audiences from the over 250 million people in its U.S. stack (1.9 billion globally), activate against those audiences, and measure the behavioral impact of media — all privately and without cookies.

We also believe analytics needs to be explainable and actionable in terms of human behavior — not data-science jargon. That's why we use data-driven insights based on deep understanding of human behavior to plan and optimize our clients' campaigns. Our analytics team partners across every stage of planning and activation, providing strategic and tactical insights down to the human-level to drive efficiency (ROI) and effectiveness (scale) while balancing short- and long-term client goals.

At Mediahub, we always start with the consumer – our job goes beyond thinking in terms of data sets, media inventory, and devices — it's about persuading actual humans. Our P3 group is the team responsible for "hands-on keyboard" media buying, consisting of Search, Paid Social, and Programmatic.

In a media landscape dominated by platforms like Google, Facebook, Amazon, and DSPs like The Trade Desk, the team has direct access to a broad spectrum of digital media channels and formats. These platforms also enable a high degree of precision and control via data-driven, real-time decisioning.

Our Programmatic capabilities include hands-on DSP management, supply strategy, and account stewardship with Matterkind, IPG’s addressable media buying arm. We begin at the intersection of the consumer and the brand, mining for insights and uncovering first-party data to shape our overall approach. From there, we leverage Kinesso’s proprietary data and patented technology, enabling sophisticated 1st party data modeling and addressable buying with an omnichannel mindset and skillset. We also develop proprietary Scout Audiences (HVAs) — customized brand growth audiences based on emotional values and insights from our Scout panel, directly matched and modeled in the Acxiom Infobase and Kinesso data stack. No other agency adds this secret sauce to the best stack in the business.

The media landscape is ever-changing. Search is no different. And of course, we're not just talking about Google, Bing, or YouTube. We're talking about Pinterest, we're talking about Etsy, and yes, we're talking about Amazon Echo. That's why our search team is certified where it matters, holding certifications from Google, Bing, Amazon, Brightedge, and Conductor.

In an environment where it's easier than ever for consumers to avoid advertising, Search provides one of the only opportunities to reach a consumer when and where they are open to "relevant" impressions. Our search group focuses on holistic search engine marketing, from paid ads to product listings, answer box content, maps, apps, and web page links. Because winning a click from the SERP is a zero-sum-game, our SEM and SEO teams are adroit in working together to optimize paid and organic click opportunities, resulting in more efficient paid CPCs plus improved organic ranking, laddering up to more effective Search investments.

Our paid social team comprises experts in a broad range of established and emerging platforms, from Facebook to Instagram, to Twitter, to Reddit, to Pinterest, to Snapchat to TikTok. We’ve got our fingertips on the pulse of consumer connections, with an unprecedented amalgamation of targeting and scale via the combination of platform “walled-garden” data with first-party and third-party segmentation on properties reaching 72% of the U.S. adult population (source: eMarketer). All of this has led to the team creating innovative programs garnering industry accolades and, more importantly, client success.